Brothers Fernando and Fabio Cunha opened Clube de Estilo in September of 2002, as a consultancy company, developing strategies and introducing new designers to the wholesale market. Unlike the majority of the fashion market, which is concerned only with image and glamour, the Cunhas background gave them an edge. Their experience with construction and multinational companies gave them strategy skills and focus on results giving Clube de Estilo an advantage. Fernando got his start in the fashion industry in 2001 as the commercial manager of Capodarte, a Brazilian shoe company. During his time at Capodarte he brought two collections into 163 stores nationwide. In may 2003 they opened their first showroom which has been a huge success. At that time they launched designers Francesca Giobbi and Diva, both of whom have been received with great enthusiasm in the Brazilian market. Alongside the showroom they started a PR Agency in august 2005. As time passed and their experience increased, Clube de Estilo started working with brands at São Paulo Fashion Week and Fashion Rio, and now it is a "must see" showroom for buyers of the best stores in Brazil.
Business has been very good for the Cunhas. The next step was to move Clube de Estilo to a big and luxury 10,000 sq.ft. space in Jardins, an upscale neighborhood known as the "Brazilian Beverly Hills". The new location, which includes the Clube the Estilo showroom, the PR agency and a “French style” snack bar, called Lanchonete Paulista; earned them a great deal of press coverage for each event they held. Their newfound visibility has allowed them to embark on a new project - bringing foreign brands to Brazil for nationwide, and International distribution.
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