Clube de Estilo

Brothers Fernando and Fabio Cunha opened Clube de Estilo in September of 2002, as a consultancy company, developing strategies and introducing new designers to the wholesale market. Unlike the majority of the fashion market, which is concerned only with image and glamour, the Cunhas background gave them an edge. Their experience with construction and multinational companies gave them strategy skills and focus on results giving Clube de Estilo an advantage. Fernando got his start in the fashion industry in 2001 as the commercial manager of Capodarte, a Brazilian shoe company. During his time at Capodarte he brought two collections into 163 stores nationwide.

In may 2003 they opened their first showroom which has been a huge success. At that time they launched designers Francesca Giobbi and Diva, both of whom have been received with great enthusiasm in the Brazilian market. Alongside the showroom they started a PR Agency in august 2005. As time passed and their experience increased, Clube de Estilo started working with brands at São Paulo Fashion Week and Fashion Rio, and now it is a "must see" showroom for buyers of the best stores in Brazil.

Business has been very good for the Cunhas. The next step was to move Clube de Estilo to a big and luxury 10,000 sq.ft. space in Jardins, an upscale neighborhood known as the "Brazilian Beverly Hills". The new location, which includes the Clube the Estilo showroom, the PR agency and a “French style” snack bar, called Lanchonete Paulista; earned them a great deal of press coverage for each event they held. Their newfound visibility has allowed them to embark on a new project - bringing foreign brands to Brazil for nationwide, and International distribution.

www.clubedeestilo.com.br

Daniella Zylbersztajn - Profile

The designer's path through fashion until reaching success.

She has always been attached to fashion. In her childhood, she was thrilled her mom had a boutique. Soon, trying different outfits , imagining different looks and performing pocket size runway shows were part her routine.

Daniella Zylbersztajn has always been like that. A girl with attitude, always chose her own clothes, she worried about showing up at least three times at the hall of her building wearing unique looks. That could only mean one thing: This girl was born to fashion! As if all this inclination for fashion was not enough, her family's history matched with her ideas. A long time ago, her German grand-grand parents had a purse factory in Frankfurt. Information she only found out about after creating her own brand. Her Grandmother, the first family generation in Brazil, followed the family's steps and also opened a factory in Rio de Janeiro.

As amazing as it sounds, the "fashion-girl" grew up denying her creative side, but since she was seven she proudly proclaimed she wanted to be the editor of an Italian fasion magazine.

But she eventually followed her destiny. She studied on her own about production, styling, modeling, but focused her education on a Marketing degree at FIAM. It was then that her professional involvement with fashion started, working with respected Ralph Lauren and Santaconstancia textile factories

That was not enough for her, she travelled to Italy, her childhood dream, and there started finding herself. She studied fashion marketing at the European Design Institute, she also took classes for accessories designs at the institute di Moda Burgo. After working really hard in Milan, including those desired fashion magazines and at Giampiero Publications, which includes Pelle and Progetti magazines among others, it was at an end season trip that she found her true calling.

Berlin, Antwerp, Brussels, Amsterdam and Paris. A month trip was worth more than she could ever get on a year attending fashion classes. Discoveries at thrift shops, a fresh air in every single new stylist found. It was during this exciting period that she found her future direction: She wanted to design purses.

Her new project in life took six months to bloom. Her first collection was born from precious findings in thrift shops in Brazil and around the world. Dresses were transformed in her hands becoming beautiful vintages pieces.

After such a great start, the success was phenomenal. Highly desirable collections, which are points of reference nowadays, followed. Items from Zooland, Sensações and Libertè collections are sought-after items among hipster girls.

Daniella also has an academic side. She teaches at the Brazilian European Design Institute in Sao Paulo, lecturing about Purses Designs.

Nowadays, the brand Daniella Zylbersztajn can be found over 30 locations spread throughout Brazil and other countries and she also sign special projects at the Melissa Gallery and at the Garimpo Fuxique, among others.

www.dzhandbags.com.br

Diva - Profile

Andréa Ribeiro was born a "diva", and when she was a kid along with her friends she used to play with patchworks sewing dresses for dolls. In college, she used to make handbags for girlfriends, and in 2005, the small atelier set up to supply exclusive garments to actresses and singers, turned out a charming SOHO style store in São Paulo, in the heart of the city and including clients from the fashion world and celebrities.

The success arrived fast, due to Andrea's main characteristics, the high quality and finishing, along with her obsession to always surprise and amaze her clients. Today, Diva is placed in more than 50 multi brand stores nationwide, along with the opening of her second store and international distribution. The handmade pieces, feminine molding, exclusive prints, bows, small details and charming accessories, amaze international buyers that include Brazil in their itinerary.

Daniele Mabe - Profile

Daniele Mabe is the granddaughter of the famous artist Manabu Mabe, and her mother has created for big stores for many years. That's what it's called a "pedigree". Daniele opened her store at Jardins, Sao Paulo in 2002 and opened her collection for wholesale in the Winter 2004. it couldn't be different, it is a success.

Her creativity and artistic origins make her designs modern and full of charm. Her business' structure, modeling know-how and production quality add a perfect fit to each piece. Each woman that tries one of her pieces can't live without it after!

Her style is sophisticated, well put together and with a contemporary and minimalist image. Viscolycra is the main material in her collection and Daniele plays with it in cuts, forms, asymmetries and length.

O.N.G. Orientavida - Profile

Orientavida is a "non governmental organization" – N.G.O. – founded in Potim, São Paulo, with the goal to promote life quality improvement, by generating income and social inclusion. The NGO has qualified around 300 artisans and four work groups to work with crochet, knitting and embroidery.

The preciousness of their pieces can be found at fancy boutiques, at the São Paulo Fashion Week shows and printed in fashion magazines such as Vogue Brazil, Elle, Vogue Casa, among others.

Orientavida is present at national and international fairs, and has also expanded their activities to the web, their Virtual Store opened in July 2007. Part of the income will promote Orientavida Bank, with loans to members with no interest, for house renovation, household appliances, etc.

NGO ORIENTAVIDA ACTS

- Promote social, sportive and cultural activities, besides elfare acts.

- Psychosocial, health, educational and free legal aid to community members.

- Collaboration with governmental initiatives to promote family values and marginality combat.

Pat Falcão - Profile

Patricia Falcão Bauer Lourenço's passion has always been drawing. Graduated in Engineering and mastered in Environmental Sciences, she came back from a season in Canada willing to change her career. So she started to put her ideas and visions into paper. Those drawings became her first pieces; they came alive in brass transforming ordinary materials in a work of art covered in gold, white gold and silver. That was the genesis of her first collection and the brand called Pat Falcão.

Her obsession to the form, her passion for drawing and the technical knowledge of the materials gave Patricia's pieces a particular beauty. In a short period of time the necklaces became a note at the magazine Madame Figaro, part of the emblematic French newspaper, and her butterflies, fishes, religious motifs and leaves became the season's "must have".

www.patfalcao.com.br

T. Arrigoni - Profile

Summer collection 2008 of the young designer Tatiana Arrigoni bring bijouterie developed using jewellery techniques.

The summer collection of the young designer Tatiana Arrigoni, is colored, daring and full of personality.

During a period of 3 years, her name got acknowledged as exclusive work, using own design, resulting in typical bijouterie, using brass and jewellery techniques.

For the new collection it could not be any different. The designer searched inspiration in nature, resulting in organic forms, using curves, art nouveau and romanticism to develop the pieces.

This collection comes in 3 moments, according to inspiration. The glamour line relies on influences from nature like flowers, birds and marine animals. From the center of the sunflower emerges texture in point de croix, made with german thread, present in al the pieces, also using handmade murano crystals and swarovski.

Tatiana puts it as follows: “everything comes with movement and texture.” Because of this the brand includes pieces like the sunflower, the rose with moving centre and the fish that comes in different colors, both in thread and crystals.

The nouveau pieces, as the name already points out, are inspired in curves and organic forms of the art nouveau movement. For the pieces of the basic line, there is a third inspiration, romanticism, appearing in chains and medals.

About the collection, Tatiana says:” its a strong collection, for contemporary women that prefer something unique, full of positive attitude. The final design for the hummingbird was choosen from a selection of well over 100 images. Besides a lot of research, the production is fully handmade, what adds even more to the exclusive character.”

Because of this, T.Arrigoni is taking of internationally. Today you can find the brand throughout Europe, North America (Fred Segal in LA and Verve in Soho, NY) and Saudi Arabia (Harvey Nichols in Riyadh).

In Brazil, the criations of Tatiana Arrigoni for summer 2008, can, from August unwards, be found in Clube de estilo and more then 20 other selling points throughout the country.

Amapô - Profile

Amapô

Amapô, a new Brazilian brand, was created by Carolina Gold e Pitty Taliani in 2004 when they decided to unite their ideas in a first collection.

The most outstanding characteristics of Amapô are their original exclusive prints, with strong colours and exciting graphic design.

In 2005 Amapô participated in Amni HotSpot, an event organized to present new fashion designers to the media and to the market.

The young and colourful style of the clothes was widely appreciated by the public, resulting in Amapô becoming one of the most well know brands in Brazilian fashion.

Today, Amapô has clients not only in Brazil but also in New York and Tokyo.

Carolina Gold and Pitty Taliani main target is to spread their prints and colours around the world, giving a joyful spirit and sophistication to their clients.

Amapô – printing the world!!

Summer 2008

Inspiration:

Magic Forest Print – a fragment f the dense Amazon forest, interpreted by Amapô, a fiction plant, mixing aspects of banana leaves, bromeliad, bamboo, weeping willows, fungi and fruits – pure tropicalism.

Arrow Print – inspired by that special moment when you open your first huge set of colored pencils, and frenetically start to test all the colours at once on one single piece of paper.

Surf Print – California – dark sand, intensely blue and Freezing Ocean, sprinkled with bright colours from surf and skate boards.

Cecília Prado - Profile

1. Cecília Prado’s Summer 2008...
...took its inspiration from the needs of the charming, practical and beautiful woman – but beyond all, a woman with a striking personality who knows what to wear. Charm, lightness, comfort and style are the name of the game!

2. Shapes:
The “A” line – trapezium and tulip format – is still present in this season. Long dresses gradually take their place and counterbalance with the mini length dresses which are still hot.

3. Fabric:
Rayon and much cotton bring light to the designer’s summer collection.

4. Eye-catching details:
The blend of textures and the handmade crochet trim are unique aspects which show the label’s respect to its clients. The great news here is the ties and the perfect print match. Highlights should be given to stones, embroidery with gems and crochets which are always present.

5. Colors:
The color palette is rich and comes with hues which bring us to that fresh sensation, ideal for the Brazilian summer atmosphere. Ice, off white, rosy blush color, yellow, orange, red, lilac, blues, in addition to the metallics.

6. Hits:
Clothes items with exclusive prints – floral and butterflies – are the highlights of the Cecília Prado Summer 2008 collection.

Romanticism, simplicity and the girlish trait found in every woman can also be recognized in the designer’s creations. “A tender product which magnifies with comfort and affection women’s graciousness and beauty”, she concludes. The label’s collections are available at the Clube de Estilo Show Room and at the multibrand store Acervo Benjamim, in São Paulo; at Jaya and Danae stores, in Rio de Janeiro; at Atros, from Belo Horizonte; besides other multibrands spread all over Brazil. Outside the country, the fashion designer’s creations are in: Argentina, Germany, Saudi Arabia, Belgium, Chile, Egypt, Arab Emirates, Spain, United States, France, Greece, England, Ireland, Italy, Kwait, Puerto Rico, Portugal and Turkey. Besides, the brand participates in FWHouse Fair; in São Paulo; Who’s Next Paris and Coterie from NY

Meline Moumdjian - Profile

The designer Meline Moumdjian got involved in the world of shoes at 16 years old, a family heritage from her grandparents owners of a shoe company. She started with the commercial area, with time, she got interested in the technical and product areas, and today, after 25 years, she domains the whole production cycle, from design to sales. She loves to chat with customers at her store, located in Lorena Street, Jardins, São Paulo, in the golden square of fashion.

In 2001 she started expanding internationally and today she exports to USA, Europe and Middle East.Designing is without a question her passion. Meline started to design, inspired by the firm traces of Pierre Hardy, and now she is the leader designer for the brand that carries her name and to other companies. Her inspiration is the exuberance and sexy glamour of the Brazilian women, and Meline Moundjiancan be found at the best stores nationwide.