quinta-feira, 2 de agosto de 2007

Daniella Zylbersztajn - Profile




The designer's path through fashion until reaching success.

She has always been attached to fashion. In her childhood, she was thrilled her mom had a boutique. Soon, trying different outfits , imagining different looks and performing pocket size runway shows were part her routine.

Daniella Zylbersztajn has always been like that. A girl with attitude, always chose her own clothes, she worried about showing up at least three times at the hall of her building wearing unique looks. That could only mean one thing: This girl was born to fashion! As if all this inclination for fashion was not enough, her family's history matched with her ideas. A long time ago, her German grand-grand parents had a purse factory in Frankfurt. Information she only found out about after creating her own brand. Her Grandmother, the first family generation in Brazil, followed the family's steps and also opened a factory in Rio de Janeiro.

As amazing as it sounds, the "fashion-girl" grew up denying her creative side, but since she was seven she proudly proclaimed she wanted to be the editor of an Italian fasion magazine.

But she eventually followed her destiny. She studied on her own about production, styling, modeling, but focused her education on a Marketing degree at FIAM. It was then that her professional involvement with fashion started, working with respected Ralph Lauren and Santaconstancia textile factories

That was not enough for her, she travelled to Italy, her childhood dream, and there started finding herself. She studied fashion marketing at the European Design Institute, she also took classes for accessories designs at the institute di Moda Burgo. After working really hard in Milan, including those desired fashion magazines and at Giampiero Publications, which includes Pelle and Progetti magazines among others, it was at an end season trip that she found her true calling.

Berlin, Antwerp, Brussels, Amsterdam and Paris. A month trip was worth more than she could ever get on a year attending fashion classes. Discoveries at thrift shops, a fresh air in every single new stylist found. It was during this exciting period that she found her future direction: She wanted to design purses.

Her new project in life took six months to bloom. Her first collection was born from precious findings in thrift shops in Brazil and around the world. Dresses were transformed in her hands becoming beautiful vintages pieces.

After such a great start, the success was phenomenal. Highly desirable collections, which are points of reference nowadays, followed. Items from Zooland, Sensações and Libertè collections are sought-after items among hipster girls.

Daniella also has an academic side. She teaches at the Brazilian European Design Institute in Sao Paulo, lecturing about Purses Designs.

Nowadays, the brand Daniella Zylbersztajn can be found over 30 locations spread throughout Brazil and other countries and she also sign special projects at the Melissa Gallery and at the Garimpo Fuxique, among others.




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